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Strategy of introducing new product in existing market is classified as ?
A. Market penetration
B. Diversification
C. Market development
D. Product developmentLogistic network which moves finished product from company to resellers and then to end users is classified as ?
A. reverse distribution
B. inbound distribution
C. outbound distribution
D. risk averse distributionResearch which is used to describe market potential of any market offering is best classified as ?
A. exploratory research
B. descriptive research
C. casual research
D. a and bIn marketing strategy, the advertising and personal selling can be referred as ?
A. Promotion
B. Price
C. Place
D. Product‘Family Dollar’ is evaluating one location out of many by checking nearby areas conditions is an example ?
A. survey research
B. observational research
C. experimental research
D. ethnographic researchArrangement of different market performance measures as a single display to monitor results is classified as ?
A. Marketing dashboard
B. Return on investment
C. Marketing scorecard
D. a and bUnfavorable external factors or trends that may pose a challenge to company are called ?
A. Opportunities
B. Threats
C. Strengths
D. WeaknessesKind of understanding the company gets from marketing information is known as ?
A. competitive marketing database
B. variable testing data base
C. customer insights
D. marketing information systemConcept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as?
A. Marketing Concept
B. Buying Concept
C. Production Concept
D. Selling ConceptMarketers argue for a ___ in which all functions work together to respond to, serve, and satisfy the customer .
A. Customer orientation
B. Management-driven organization
C. Cross-functional team orientation
D. Collaboration model