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Breakeven pricing strategy is also called ?
A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricingMarketing channel that involves one or more intermediaries to made their products available to final buyers is classified as ?
A. indirect channel
B. direct channel
C. flexible channel
D. static channelStrategy of launching new product in new market is known as ?
A. Product development
B. Market development
C. Diversification
D. Market penetrationThe kind of advantage gained by offering greater value to customers as compared to competitors is classified as ?
A. premium advantage
B. competitive advantage
C. corporate advantage
D. branding advantageCompany whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as ?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered companyIndependent service provider of logistics who can do all the functions required by clients is classified as ?
A. Third party logistics provider
B. single part logistics provider
C. public held logistic provider
D. privately held logistic providerNetwork of company’s supply chain and its customers is called ?
A. Value delivery network
B. Value chain
C. Both a and b
D. None of themProcess of comparing own products or services to leading firms practices to improve performance and quality is called ?
A. benchmarking
B. customer value analysis
C. strategic analysis
D. corporate image analysisChanges made in the product characteristics such as quality, style and features are called ?
A. modifying raw material schedule
B. modifying the market
C. modifying marketing mix
D. modifying the productThe ‘non-probability sample’ includes ?
A. simple random sample
B. convenience sample
C. stratified random sample
D. cluster sample