Marketing MCQs with answers for test preparation. Marketing questions and answers here cover topics such as marketing management MCQs, Marketing MCQs pdf, marketing MCQs online test, MCQs on international marketing, fundamentals of marketing, digital marketing, marketing strategy MCQs, international marketing, questions about international marketing. Marketing Questions for interviews and exams.
Sales force compensation should direct the sales force toward activities that are consistent with ?
A. Overall department objectives
B. Overall company strategies
C. Overall company objectives
D. All of themThe type of question in questionnaire in which all possible choices are given is?
A. close ended question
B. open ended question
C. A AND B
D. none of themFirst step in marketing process is to?
A. implement research plan
B. define research objectives
C. develop research plan
D. None of themGlobal marketers must decide .
A. How to price their products in different countries
B. Which countries to enter
C. How to adapt their product and service features to each country
D. all of themMany countries have _____ industries to create greater competition and growth opportunities .
A. regulated
B. scientifically segmented
C. open-market
D. deregulatedCustomers are showing greater price sensitivity in their search for .
A. The right service
B. The right store
C. Value
D. The right productRising promotion costs and shrinking profit margins are the result of .
A. Heightened competition
B. Deregulation
C. Changing technology
D. GlobalizationA transaction involves?
A. each party is free to accept or reject the exchange offer
B. at least two parties
C. each party is capable of communication and delivery
D. all of them_____ goods constitute the bulk of most countries’ production and marketing efforts .
A. Physical
B. Service e. Event
C. Durable
D. ImpulseInformation can be produced and marketed as a?
A. Reality
B. Service
C. Product
D. Show