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A company’s microenvironment, the ‘financial publics’ consists of ?
A. stockholders
B. banks
C. investment analysis
D. all of themCompany whose strategies are in accordance to strategy of other competitive firms in industry is classified as ?
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered companyPrimary data which is gathered by observing relevant actions and people is called ?
A. observational research
B. survey research
C. experimental research
D. ethnographic researchInternational markets can be segmented on the basis of factors such as ?
A. economic factors
B. geographic location
C. cultural factors
D. all of themSet of distinctive and basic modes of expression is called ?
A. followers
B. styles
C. fashion
D. fadsMarket which is divided on the basis of ‘income scale and family size of customers’ is an example of ?
A. psychographic segmentation
B. behavioral segmentation
C. geographic segmentation
D. demographic segmentationA company’s microenvironment, the ‘citizen-action publics’ consists of ?
A. stockholders
B. Community organizations
C. minority groups
D. None of them‘Value proposition’ is called brands ?
A. full market segmentation
B. full competitive advantage
C. full positioning
D. full targetingA company’s micro environment, the ‘local publics’ consists of ?
A. Community organizations
B. Environmental organizations
C. Editorial opinion
D. None of themFor marketing success, it is required to build relationships with ?
A. Competitors
B. Suppliers & customers
C. Marketing intermediaries
D. All of them