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According to competitive positions, the main focus of market follower strategy is to ?
A. expand market share
B. follow at a distance
C. multiple niching
D. full frontal attackMarket offering can be combination of ?
A. Places
B. product & services
C. Information
D. All of themConsidering competitive positions, the company with the largest share in market in its industry is classified as ?
A. market leader
B. market niche
C. market challenger
D. market followerCustomer driven marketing strategy is another name of ?
A. The product concept
B. The societal marketing concept
C. The selling concept
D. The marketing conceptIn an industry, the group of firm which follows the similar strategy is classified as ?
A. inbound group
B. comparative group
C. strategic group
D. outbound groupAccording to competitive positions, the main focus of market leader strategy is to ?
A. full frontal attack
B. expand market share
C. indirect attack
D. multiple nichingIn ‘stages of adoption process’, the customer decides to become regular user in ?
A. evaluation stage
B. adoption
C. awareness stage
D. interest stageA company’s internal environment considers ?
A. Research & Development (R&D)
B. Finance, Operations, purchasing
C. Both a and b
D. None of themEconomies that offer great opportunities are classified as ?
A. developing economies
B. industrial economies
C. subsistence economies
D. none of themVF Corporation offering more than thirty premium brands is an example of ?
A. niche marketing
B. micromarketing
C. segmented marketing
D. mass marketing