Marketing MCQs with answers for test preparation. Marketing questions and answers here cover topics such as marketing management MCQs, Marketing MCQs pdf, marketing MCQs online test, MCQs on international marketing, fundamentals of marketing, digital marketing, marketing strategy MCQs, international marketing, questions about international marketing. Marketing Questions for interviews and exams.
Macro environment of any company or organization includes ?
A. customers in international markets
B. the cultural environment
C. the demographic environment
D. b and c‘idea generation’ stage in new product development process does not include ?
A. crowd sourcing
B. on-boarding
C. internal idea sources
D. external idea sourcesSystematic planning for new products and customer driven strategy must be created for ?
A. gaining customer lifetime value
B. finding and growing products
C. delivering superior value
D. all of themApple customers who keeps buying same brand in every purchase is an example of ?
A. loyalty status
B. benefits sought
C. . user status
D. usage rateFactors that affect Company’s ability to maintain customer relationships are known as ?
A. Marketing plan
B. Marketing environment
C. Marketing dashboard
D. None of themMost successful products are those which are ?
A. offering customer value proposition
B. differentiated
C. solve customer problems
D. all of themLexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called ?
A. psychographic segmentation
B. intermarket segmentation
C. intramarket segmentation
D. ncome segmentationTop management sets the company’s ?
A. Vision
B. Mission
C. Objectives
D. All of themBuying of products by government agencies is classified as ?
A. reseller markets
B. international markets
C. business markets
D. government marketsResources such as forests and food are known as ?
A. non-renewable resource
B. renewable resources
C. a and b
D. None of them