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Segmentation of international markets on the basis of stability of governments is included in ?
A. political and legal factors
B. economic factors
C. geographic location
D. cultural factorsMarket segments must be ?
A. accessible
B. attainable
C. measureable
D. all of themThe adopter group ‘laggards’ are ?
A. skeptical
B. tradition bound
C. deliberate
D. guided by respectSocial class group which earns through exceptional ability is best classified as ?
A. lower uppers
B. upper uppers
C. upper middles
D. working class‘undifferentiated marketing’ is also called as ?
A. concentrated marketing
B. micromarketing
C. mass marketing
D. segmented marketingMarket consists of ?
A. Actual buyers
B. Potential buyers
C. Both a and b
D. None of themKind of strategy which is used by the company to achieve advertising objectives is classified as ?
A. advertising budget
B. advertising strategy
C. advertising objective
D. advertising messagesAccording to management guru Peter Drucker, marketing aims to sell ?
A. Necessary
B. Not already available
C. Unnecessary
D. None of themTendency to which results of innovation are communicated to others is classified as ?
A. divisibility
B. compatibility
C. relative advantage
D. communicability‘Fit and Polish’ consumers seek benefits balance between function and style is an example of ?
A. income segmentation
B. psychographic segmentation
C. benefit segmentation
D. geographic segmentation