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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, .
A. we sell hope
B. we implement ads
C. we sell quality
D. we challenge competitorsA Marketer is someone seeking a response from another party, called the .
A. Voter
B. Prospect
C. Customer
D. Fund raiser, contributorIn latent demand, consumers may share a strong need that cannot be satisfied by a/an?
A. Existing Product
B. Latent Product
C. Future Product
D. Expected ProductIn ____more customers would like to buy the product than can be satisfied .
A. overfull demand
B. excessive
C. latent demand
D. irregular demandMarketers often use the term _____ to cover various groupings of customers .
A. Market
B. People
C. Buying power
D. Demographic segmentMarketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the _____ side .
A. Management side
B. Forecasting side
C. Formulated side
D. Selling sideThe examples of natural products include ?
A. cotton and jute
B. fruits and vegetables
C. wheat and livestock
D. iron ore and lumber