Marketing MCQs with answers for test preparation. Marketing questions and answers here cover topics such as marketing management MCQs, Marketing MCQs pdf, marketing MCQs online test, MCQs on international marketing, fundamentals of marketing, digital marketing, marketing strategy MCQs, international marketing, questions about international marketing. Marketing Questions for interviews and exams.
Person’s own living or interacting and acting pattern is classified ?
A. social class
B. lifestyle
C. personality and self-concept
D. None of themMarket offerings are offered to ?
A. Satisfy a need or want
B. Create a need or want
C. Both a and b
D. None of themSwedish furniture giant IKEA targets middle class segment at global scale is an example of ?
A. income segmentation
B. psychographic segmentation
C. intermarket segmentation
D. intramarket segmentationDivision of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of ?
A. demographic segmentation
B. behavioral segmentation
C. geographic segmentation
D. sychographic segmentationResearcher finds ‘what people thinks’ with the help of ?
A. close ended question
B. open ended question
C. Both a and b
D. None of themConsumer’s and society’s long run interests are in ?
A. selling concept
B. Societal marketing concept
C. Market concept
D. Product conceptSet of vehicles which are used to deliver message to intended audiences is classified as ?
A. reminder media
B. rational media
C. advertising media
D. advertising objectiveNeeds of customers are triggered by ?
A. external stimuli
B. internal stimuli
C. both a and b
D. None of themGroup which can exert influences on other because of specialized knowledge and skills is called ?
A. influential
B. opinion leader
C. leading adopters
D. all of themThe ‘inside-out’ perspective is referred in ?
A. Societal marketing concept
B. Product concept
C. The marketing concept
D. Selling concept