Segmentation of international markets on the basis of stability of governments is included in ?
A. political and legal factors
B. economic factors
C. geographic location
D. cultural factors
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A. political and legal factors
B. economic factors
C. geographic location
D. cultural factors
A. accessible
B. attainable
C. measureable
D. all of them
A. skeptical
B. tradition bound
C. deliberate
D. guided by respect
A. lower uppers
B. upper uppers
C. upper middles
D. working class
A. concentrated marketing
B. micromarketing
C. mass marketing
D. segmented marketing
A. Actual buyers
B. Potential buyers
C. Both a and b
D. None of them
A. advertising budget
B. advertising strategy
C. advertising objective
D. advertising messages
A. Necessary
B. Not already available
C. Unnecessary
D. None of them
A. divisibility
B. compatibility
C. relative advantage
D. communicability
A. income segmentation
B. psychographic segmentation
C. benefit segmentation
D. geographic segmentation