Person’s own living or interacting and acting pattern is classified ?
A. social class
B. lifestyle
C. personality and self-concept
D. None of them
MARKETING MCQS
Marketing MCQs with answers for test preparation. Marketing questions and answers here cover topics such as marketing management MCQs, fundamentals of marketing, introduction to marketing, digital marketing, marketing strategy MCQs, international marketing, questions about international marketing. Marketing Questions for interviews and exams.
Market offerings are offered to ?
A. Satisfy a need or want
B. Create a need or want
C. Both a and b
D. None of them
Swedish furniture giant IKEA targets middle class segment at global scale is an example of ?
A. income segmentation
B. psychographic segmentation
C. intermarket segmentation
D. intramarket segmentation
Division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of ?
A. demographic segmentation
B. behavioral segmentation
C. geographic segmentation
D. sychographic segmentation
Researcher finds ‘what people thinks’ with the help of ?
A. close ended question
B. open ended question
C. Both a and b
D. None of them
Consumer’s and society’s long run interests are in ?
A. selling concept
B. Societal marketing concept
C. Market concept
D. Product concept
Set of vehicles which are used to deliver message to intended audiences is classified as ?
A. reminder media
B. rational media
C. advertising media
D. advertising objective
Needs of customers are triggered by ?
A. external stimuli
B. internal stimuli
C. both a and b
D. None of them
Group which can exert influences on other because of specialized knowledge and skills is called ?
A. influential
B. opinion leader
C. leading adopters
D. all of them
The ‘inside-out’ perspective is referred in ?
A. Societal marketing concept
B. Product concept
C. The marketing concept
D. Selling concept